Everyone is always looking for product customization because it fulfills an indivudual’s needs. Customized products are also seen as luxury products. Product customization is what people now a days is looking for.
Obviously, it is very difficult to please every single customer and provide a unique customized product for each person. Companies have figured out a way to to bring these specific products to the general public. A great example is Nike. Nike has created a website http://www.nikeid.com/ and a boutique in New York that personally customize shoes for their clients.
They have taken advantage of the technology out there to optimize these services. Using the web and their innovative mind they came up with these services. By providing advertising and an online website with specific and easy instructions on how to create and customize the shoes, they have increased their sales exponentially.
Nike earned millions of dollars by being innovators and the first ones in the industry to come up with personally customized shoes. I went online to read some reviews on NikeID and almost every review I read came out good. This website also gave them a very good reating:
http://www.epinions.com/content_412774731396
Businesses should follow Nike’s example and use technology and the web in their favor to increase sales. They should also try to be innovators and come up with new and creative ways to make their products interesting and different from their competitors.
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1 comment:
I think what Nike is doing is interesting.. but product customization is not new.
Just as an example, Dell has been doing this for awhile with their computers.
I do insist that nikeID online is a great asset, but in store customization sessions might be a bit much for this company. I'm not sure about it taking off.
Dell has been doing this for awhile, and they opened then periodically closed all Dell stores.
Nike has already had stores but instore functions? Who wants to pay that much for Nike's anymore?
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