Bussineses and Blogging

Businesses and corporations have to be carefull and try to control what people say openly on-line about their companies. More and more poeple are having access to the internet because of globalization and the internet's popularity which means that more people are aware of what people are saying on line. A company can experience significant losses if someone with power or with a large network starts a rumor about the company on a blog.

I strongly believe that businesses have to have a staff of people dedicated to reading on what people have to say in the blogs. It is always good for the company to not just know what people are saying about the company, but also about their vendors and competitors. These people have to be knowledgeable and qualified to know how to deal with inapropriate comments and situations.

I found a very interesting article describing how two companies delt with news and rumors that broke into the blogging world.
http://money.cnn.com/news/newsfeeds/articles/newstex/IBD-0001-22205040.htm

Businesses can also use blogs to their advantage as well. Bloggers are always saying what they like, what they don’t like, what they would like. Businesses can take advantage of this by creating products or services that fills the needs of these people. They can also use blogs to advertise their products and companies.